Chinese streaming platform iQiyi to launch Australian operations

Advertisers and consumers will soon have even more choice when it comes to video streaming platforms, with iQiyi to set up local operations in Australia in May 2021.

Former executive VP of Sony Music Asia Pacific, Gavin Parry, has joined Sun Entertainment Production as CEO in Australia. Sun is the local partner operating iQiyi ANZ.

Founded in 2010, iQiyi is one of the largest online video sites in the world in terms of users. It boasts over 500 million monthly active users (MAUs), who consume 6 billion hours of content each month.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.