Chobani campaign to make a sad fridge happy
Yoghurt brand Chobani is inviting people to send in photos of their office fridge to win a fridge full of yoghurt in a social media campaign launched by the brand.
The campaign developed with the Digital Arts Network, The Round Table, PR agency FleishmanHillard and media agency PHD Australia asks people at offices in Sydney, Melbourne, Adelaide and Perth to post a photo of the fridge on www.happyfridge.com.au or upload it via Instagram.
Those judged to be the best will win a ‘Chobani makeover’.
Damien Young, general manager of marketing at Chobani Australia said: “Everyone has a ‘sad fridge’ in their office, full of un-inspiring and often neglected food, like old, wilting vegetables, expired milk and unidentified food objects (UFOs).
“We are offering eligible workplaces the chance to cheer up their work fridge by filling it with our delicious, authentic strained Chobani Greek Yoghurt and turning it into a ‘happy fridge’.”
Campaign credits:
- Creative & digital agency: Digital Arts Network Australia
- Experiential agency: The Round Table Australia
- Media agency: PHD Australia
- PR agency: FleishmanHillard Australia
Please, please, please, fill my work fridge with your delicious yoghurt. I love your product and buy it all of the time.
Please help make me the popular girl at work and make my work fridge a happy fridge with yummy Chobani yoghurt 🙂
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