Chobani Fit and ID Collective continue partnership
ID Collective will continue to “lead event sponsorship and foster continued growth through Nike Melbourne Marathon Festival and Great Ocean Road Marathon activations” via its Chobani Fit appointment.
The announcement:
iD Collective is pleased to announce, for the second consecutive year, its appointment by Chobani Fit to lead event sponsorship and foster continued growth through Nike Melbourne Marathon Festival and Great Ocean Road Marathon activations.
With a hugely successful campaign in 2024, iD Collective led event sponsorship for Chobani Fit at Nike Melbourne Marathon Festival, delivering custom-built structures to encapsulate and replicate Chobani Fit products. This included a pop-up Chobani Fit Yogurt Bar – from which 33,000 yogurt pots were handed out to the public – along with a Chobani Fit Finish Line with detailed branding and graphic design.
The custom-built finish line provided a variety of opportunities for media coverage through an open photo booth activation. With a reputation for providing high quality and nutritional products, Chobani Fit has chosen iD Collective to drive a strategic event sponsorship campaign for Victoria’s Great Ocean Road Marathon in May and Nike Melbourne Marathon Festival in October. iD Collective will leverage their expertise and experience to increase brand visibility and awareness in 2025, driving more premium offerings than ever before.
Featuring large scale activations that target boosting socialisation and community participation, this year is set to be the biggest yet.
“We are thrilled to be working with Chobani Fit for the second consecutive year,” said Amanda Booth, executive director of iD Collective. “Our activation strategy fuses creative design and innovation with strategic execution, and we are excited to showcase the unique qualities of Chobani Fit, whilst promoting brand visibility and participation within the community.”
iD Collective is a full-service, results-driven, and solution-focused creative communications agency.
Source: ID Collective
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