News

Choice Hotels appoints Kari Hunter to lead marketing

Choice Hotels, owner of the Ascend Hotel Collection, Clarion, Quality, Comfort and Econo Lodge chains, has appointed Kari Hunter as marketing general manager.

Previously in charge of marketing at the Belgravia Health and Leisure Group, Hunter has also worked with the Big4 Holiday Parks and the Caravan Industry Association of Australia.

In her new role, Hunter will be responsible for directing the marketing strategy and raising the brand profile for all of the company’s brands across the Asia Pacific region.

Choice Hotels CEO, Trent Fraser, said of the appointment: “We’re delighted to welcome Kari Hunter to the Choice Hotels Asia Pac senior management team.

Kari is a respected leader in the industry with strong marketing expertise spanning both travel and franchise brands making her a great addition to the business and she will play a significant role in driving our continued growth strategy.”

Hunter added: “I’m looking forward to working with the Choice Hotels team to grow our brand footprint and also support our franchisees by driving direct bookings and continuing to strengthen our customer loyalty program.

“I’m also excited to have joined a leading company in the travel sector and one that is genuinely committed to the wellbeing of its employees which is demonstrated through a number of initiatives including weekly yoga sessions, stand up desks and monthly staff service and recognition awards.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.