Chris Cotton joins ARN as content director for Mix and Cruise in Adelaide
Chris Cotton of Wellington station Breeze will join the Australian Radio Network (ARN) as content director for Mix 102.3 and Cruise 1323 in Adelaide.
The announcement:
August 3, 2011 –
The Australian Radio Network (ARN) has announced today they have appointed Chris Cotton as Content Director for MIX 102.3 and Cruise 1323 in Adelaide.
Chris is making the move from Breeze in Wellington, New Zealand where he succeeded in lifting the station from a poor number 3 to a clear number 1 in what is a highly competitive market.
ARN National Content Director, Duncan Campbell says “Chris is a fantastic appointment and will bring his extensive experience in multiple formats in multiple markets to the ARN team. Chris is intensely competitive, committed to winning, and has the leadership skills to deliver the consistent results we know Mix 102.3 and Cruise 1323 are capable of”.
On his new role, Chris Cotton says “I am thrilled at the opportunity and excited to be joining the ARN team in Adelaide. I am extremely passionate about this business and look forward to building on the already impressive results of these strong radio brands.
In Survey 4, MIX 102.3 Adelaide saw their streak of consecutive surveys at No. 1 FM stretch to 11 and Cruise was steady on a 7.7% share.
In Australia, ARN has a dual brand strategy – a MIX and Classic Hits music stream in Sydney, Melbourne, Adelaide and Brisbane. Reaching over 4 million listeners, ARN is one of the leading broadcasters in the commercially important 25 – 54 demographics in Australia.
Source: ARN press release
