Chris Hemsworth voices Swisse’s new brand positioning campaign, ‘Quest’
Swisse and Noisy Beast have unveiled the brand’s new positioning, focusing on the quest of Swisse founder Kevin Ring to source nature’s most nourishing ingredients.
The TVC, voiced by Swisse brand ambassador Chris Hemsworth, is a nod to the trend of wellness consumers demanding high-quality health products.
H&H global marketing director, Severine Brichard said there is no room for the brand to be complacent.
“We want to continue to push boundaries in everything we do, and this campaign absolutely represents this mindset. Swisse is excited to share our story and educate the Australian market on the brand’s life-long commitment of sourcing nature’s finest ingredients,” he said in a statement.
David Brown, managing director of Noisy Beast said the campaign was one to remember.
“As an international agency managing global brands, we’re excited to uncover the true authenticity and journey of one of the world’s top premium wellness brands.
“It’s been incredible to see how much work, effort and creativity the entire Noisy Beast team has contributed—it has touched every part of our agency.”
Murray Bransgrove, Noisy Beast creative director noted that campaign expectations and outputs were evolving.
“We’ve noticed a shift from native content to branded content and the rich stories that exist in brands. Consumers are increasingly looking for originality and authenticity in brands. This campaign aims to connect our audience with the captivating story of Kevin Ring, emulating that each and every one of us are on our very own journey in life,” he said.
Swisse acquired a 53% stake of Noisy Beast in August 2017.
Credits:
Film
Director: Malloy Brothers – Brendan Malloy
Film Producer: Carr Donald
DOP: Jeremy Rouse
Post-Production
Offline Edit: Bernard Garry, The Editors
Online Edit: Alex Evans & Jamie Scott
Grade: Daniel Stonehouse, Crayon
Sound: Production Alley
Music: Jonny Higgins
Noisy Beast
Managing Director: David Brown
Creative Director: Murray Bransgrove
Senior Copywriter: James Blow
Senior Account Director: Sophia Bell
Head of Broadcast: Marlese Sloan
Group Media Director: Ben Lynch
Media Account Director: Ashleigh Budgen
Swisse
Global Marketing Director: Severine Brichard
Associate Marketing Director: Fiona Osment
Marketing Manager: Alison McNeill
Brand Manager: Jackson Young
