Chris O’Keefe leaves UM Melbourne in latest senior departure from IPG Mediabrands

Chris O’Keefe has departed UM Melbourne after just over 12 months as the local managing director, Mumbrella can reveal.

Chris O'KeefeO’Keefe’s departure is just the latest management shakeup within IPG Mediabrands and comes at the same time as the managing director’s position at sister agency Initiative is also vacant.

On Friday, Mumbrella reported that Stephen Fisher the managing director of Initiative had left the agency, for personal reasons, along with with chief strategy officer David Fish who is moving to GroupM. 

The departures come just weeks after the sudden departure of Initiative CEO Lee Leggett in mid July.

He is a former managing director of Initiative Perth and Initiative Sydney who was promoted to the Melbourne role in July of last year.

UM Melbourne this year lost its biggest client with Coles Supermarkets and Target moving its media buying to OMD. 


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