Chris O’Keefe leaves UM Melbourne in latest senior departure from IPG Mediabrands

August 8, 2016 10:33

Chris O’Keefe has departed UM Melbourne after just over 12 months as the local managing director, Mumbrella can reveal.

O’Keefe’s departure is just the latest management shakeup within IPG Mediabrands and comes at the same time as the managing director’s position at sister agency Initiative is also vacant.

On Friday, Mumbrella reported that Stephen Fisher the managing director of Initiative had left the agency, for personal reasons, along with with chief strategy officer David Fish who is moving to GroupM.

The departures come just weeks after the sudden departure of Initiative CEO Lee Leggett in mid July.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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3 COMMENTS

Jack Ellis 8 Aug 16

Hi Nic,
It seems a bit harsh to be having a go at IPG when every single media group is going through the same senior management churn epidemic. Would love to see one of your in depth pieces on why this is happening…
Regards,
Jack

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Oh dear 8 Aug 16

Another huge loss (following on from Lee).
Mediabrands is in turmoil – which is a shame considering where there were only a couple of years ago under Tajer.

I think they may have over estimated Bass. Perhaps that is why Terry is going to be located in Sydney

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mark 9 Aug 16

Chris and Stephen will do well wherever they go, I am sure they will be pleased to leave such a to toxic workplace

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