Chris O’Keefe to run Initiative Perth
Chris O’Keefe is to be the new MD of media agency Initiative’s Perth operation after his predecessor Debra Neve moved to Mitchells.
Before his move to Perth, O’Keefe spenta few months as MD of Initiative in Sydney and before that was with sister agency UM.
According to parent company Mediabrands, O’Keefe’s appointment precedes “a renewed focus on the Western Australia market”.
Henry Tajer, executive chairman of Mediabrands Australia, said: “This is one of those rare opportunities for a person of Chris’ abilities to take charge of an already successful business, so I am delighted he has accepted the role.
“We are planning a different type of business in WA. The agency has dedicated people, solid client relationships and good prospects which we hope to advance partly by making available some of our Mediabrands skill sets.”
O’Keefe said: “I have been impressed with quality of the people and the work at the agency. “Having also met most of the clients, the opportunity is there to discuss new communications potential provided by Mediabrands specialist services, which I will do in the coming months.”
O’Keefe starts in his new role next month.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Poor guy gets shuffled around almost daily. Was at UM, then MD of Initiative, then into a Mediabrands trading role, now to Perth.
Enjoy the sun Chris. WA is a beautiful place to live.
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A great guy who will no doubt do a great job. Well done, mate!
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Well done Chris!
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what bassy said – congrats on the role chris!
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Yep, Chris is a champion. Genuinely good guy. Good luck in Perth!
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Sydney will miss you, Chris
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This shipmate has had more jobs than your Cap’n has hot Salads!
Rest ye awhile in the merry Port of Perth for while, me hearty!
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Four roles in a year?!?
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Why didn’t the Initiative CEO make this announcement? Odd. They do have one don’t they?
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