Christine Middap on the relaunched Weekend Australian Magazine
Mumbrella’s Tim Burrowes chats to Christine Middap, editor of the Weekend Australian Magazine:
- Measuring columnists by reader opinion;
- Media agency reaction to the magazine’s redesign;
- Pitching advice for PRs and journalists.
Catch future interviews from Mumbrella House by subscribing to Mumbrella’s YouTube channel. And our channel on iTunes.
Set dressed by:
topics
Advertising
editor
journalist
magazine
Marketing
Media
mumbrella house
newspaper
pitch
PR
the australia
Video
weekend australian
As a huge fan of the OZ magazine (other than Philip Adams’ column who hasn’t realised John Howard left office four years ago) I’d have to say the new look’s a bit of a flop. I’m not sure ‘new’ means copying everybody else. Previous, the mag had a really eclectic mix of great stories, often with a male bent (unusual for newspaper inserts). The new look feels a bit banal, too much pretty photography of mountain ranges and way too much of the predictable ‘food and wine stuff’ EVERYBODY already does (which bores us non-foodies to tears.) If I wanted a white, humourless, sycophantic read aimed at Mosman housewives I’d stick with The Good Weekend!
User ID not verified.
Thanks for this! Helpful for an Australian freelancer such as myself
User ID not verified.
I would have agreed with DS but this week and last, the magazine has been great. Have to give it a chance.
If the last couple of weeks are an indication then it’s a success.
User ID not verified.
I actually quite like the new format but would like it even more if you didn’t have to buy the newspaper to get the magazine!
User ID not verified.