Chromebook highlights the talents of Poppy Starr, Dan Hong and Jenny Kee in campaign from R/GA
Chromebook is setting itself apart from other laptops in market, highlighting versatility and ease-of-use, with help from pro-skateboarder Poppy Starr, chef Dan Hong, and fashion designer Jenny Kee.
The campaign from R/GA has launched across YouTube, radio, Spotify, out-of-home, social and digital, with Hong, Starr and Kee each demonstrating the various ways they put their talents to use with the Chromebook.
Digital and social executions of the campaign
Google product marketing manager, Ben Mills, said: “By its very design, Chromebook is accessible to everyone and this is perfectly captured by the talents in our campaign. Google is delighted to give Australians this new option.”
The Chromebook launched in Australia in May and boasts an operating system, powered by Chrome OS, built-in security and an all day battery.
The OOH execution
R/GA and Google wanted to capitalise on the end of year period with the campaign, positioning Chromebooks as devices useful for any member of the family.
R/GA executive creative director, Kieran Anthill, said: “The way Australians work, study and play is more different than ever, and cloud-based devices are the new normal – Google Chromebooks is leading this mindset shift.
“It is this new school way of thinking that has informed our talent strategy – three uniquely different Australians that all walk their own path and all who have a depth of influence, not just a passing moment of it.”
Dan Hong, Poppy Starr and Jenny Kee promoting the Chromebook on Instagram
Credits
Google Chromebook Australia
Head of B2C Marketing, Apps & Platforms, AUNZ – Zoe Hayes
Google Product Marketing Manager – Ben Mills
Google Brand Specialist – Michelle Taylor
R/GA Australia
Copywriter – Kate Ross
Art Director – Courtney Fay
Visual Designer – Katarzyna Komenda
Strategy Director – Mitch Incoll
Senior Content Producer – Kyle Belcher, Siobhan Crowley
Executive Producer – Chris Smyth
Senior Account Director, Ranjan Kumar
Regional Group Director, Millie Menage
Executive Strategy Director, Jon Holloway
Executive Creative Director, Kieran Antill
Managing Director, Victoria Curro
