Chronic pain company Nevro releases first Australian campaign via Edge
Chronic pain company Nevro has released its first Australian campaign via Edge.
Nevro is a medical technology company that offers a form of spinal cord stimulation (SCS) called HFX therapy.
The 30-second spot sees people in shadows talking about what they are not, ending with the line “I am not my pain”.
Nevro marketing manager Hayley Quinn said: “This has been a great journey for Nevro in the Australian market as we look to provide education and information to reassure chronic pain sufferers that there is hope for living pain-free.”
Edge executive planning director Richard Parker commented: “The real truth that came out of our research is that for the majority of the 3 million Australians who suffer from chronic pain, the pain is so entwined with their lives that it comes to define who they are. For some patients – for whom spinal cord stimulation is suitable – it offers hope that they may be able to reclaim their life.”
Edge executive creative director Simon Langley added: “It is rare that an Agency gets to work on a product that has the potential to make such an impact on the quality of someone’s life. We wanted the campaign to resonate with sufferers in a way that understood what they are going through and empowered them to act. We believe the power and simplicity of this campaign will do just that.”
The campaign will be on digital and social.
One of the campaign’s assets
Credits:
Client: Nevro Australia
Marketing Manager: Hayley Quinn
Creative and media: Edge
Executive Creative Director – Simon Langley
Creative – Will Bassett, Callum Foot
Design – Waiton Fong, Sophie Millican
Executive Planning Director – Richard Parker
Planning Director – Caitlin Ammann
Executive Director – Account Management – Nicole Gardner
Media Director – Rebecca Leahy
Producer – Rachel Townsend
Director & Stills Photographer – Harry Roth
DOP – Tom Black
1st AC – Gary Morris
Gaffer – Tomas Keyes
Best Boy – Alexander Wilson
HMU – Amber Adams
Sound – Ollie Dibley
Casting – Chicken & Chips
Sound – Smith & Western
Colourist – Alina Birmingham
