Chupa Chups appoints lead ANZ creative agency

July 8, 2024 9:35

Indie creative agency The General Store has been appointed as Chupa Chups’ lead creative partner in Australia and New Zealand.

The agency has been tasked with developing an integrated above the line, social, and influencer campaign, to target Gen Z audiences and re-energise the 66-year-old brand.

It hopes to keep Chupa Chups relevant for its younger demographic, while building holistic experiences across every part of the consumer journey.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.