News

Ciaté London appoints Sarah Humphries Agency for PR

Independent beauty brand, Ciaté London, has named the Sarah Humphries Agency (SHA) as its local PR agency of record.

The agency’s remit will include communications strategy, media and influencer relations, partnerships and engagements. SHA will operate as an extension of the Ciaté London team.

The appointment followed a competitive pitch process.

Ciaté London has joined SHA’s roster of beauty clients

Ciaté London is available exclusively in Mecca stores in Australia. Global head of marketing, Nora Zukauskaite, said the appointment was an opportunity to connect with the local followers of the brand.

“We see this as a brilliant opportunity to expand our fan base in what is such an important market for our business. We are excited to partner with Sarah Humphries and her team to bring our brand vision to life,” she said.

Director, Sarah Humphries, welcomed the brand to the agency’s roster.

“We are delighted to welcome Ciaté London into the SHA stable. Ciaté London is such an iconic brand known for pushing boundaries, for its trend-setting products and for its unexpected take on beauty. We are excited to shine a much-deserved light on the brand through strategic communication and brand storytelling,” Humphries said.

SHA specialises in the beauty and wellness space. This year, the agency was also appointed PR agency of record for cosmetic brand Anastasia Beverly Hills.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.