Cinema advertising delivers ‘six times engagement of TV’, according to study

Cinema advertising delivers 40% more brand consideration, according to a study commissioned by digital screen advertising company Val Morgan.

The announcement:

Val Morgan has today released the first results in the Power of Cinema series which demonstrate the value of including cinema as part of a/v media strategy. The findings prove that cinema significantly improves advertising effectiveness, delivering a 40% increase in the
key metric of brand consideration.

The Power of Cinema series set out to replicate how television, online video and cinema is typically consumed by the Australian public. For advertisers this presents compelling information on the role of cinema as part of a/v strategy in conjunction with television and online video. It builds on previous research findings that showed cinema to deliver 6 times the engagement of television.