Cirrus Media hives off another title with Sterling Publishing picking up Lawyers Weekly

Lawyers WeeklyAustralia’s biggest business to business publishing house Cirrus Media has continued its move to sell off less profitable titles, selling Lawyers Weekly to the rapidly-growing Sterling Publishing.

The move comes just weeks after Cirrus, formerly Reed Business Information before being acquired by private equity last year, sold off its media title B&T and Travel Weekly to its publishers. 

Sterling’s group publisher Alex Whitlock said: “We’ve strategically built our portfolio of titles around real estate, financial services, investment and professional services. The opportunity to acquire such a respected title as Lawyers Weekly was one that we could not afford to miss. The brand will enhance our existing stable of titles while enhance our audience reach across Australia’s professional services sectors.”

Lawyers Weekly was launched in 2000 and claims around 80,000 unique visitors to its website each month, as well as a print product and established event portfolio, and Whitlock said it was looking to build on those elements.

It adds to Sterling’s other titles which include The Adviser, Mortgage Business, Real Estate Business, Smart Property Investment and SMSF Adviser. Justin Whealing will continue as editor of the publication, with the editorial team moving across under him.

Last year Cirrus elected to keep hold of several of its less profitable titles despite a consultant’s report suggesting it consolidated around some key pillars.

However since then the CEO, Jeremy Knibbs, has departed the organisation to be replaced by former Trader Group CEO John King. The group has titles including Australian Doctor and Money Management in its portfolio.

Sterling was advised by BBB Capital and legal advice from Landerer & Company during the process.

Alex Hayes

Disclaimer: Alex Hayes is a former employee of Cirrus Media


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