F.Y.I.

Citrus Australia and the Melbourne Citrus Committee form partnership

Citrus marketers Citrus Australia and the Melbourne Citrus Committee have joined forces.   

The announcement:

An historic partnership has been announced between Citrus Australia and the Melbourne Citrus Committee, with the two organisations joining forces to promote Australian grown mandarins.

The new partnership will see Citrus Australia and the Melbourne Citrus Committee, a body consisting of Melbourne Market merchants, embark on joint marketing and promotional initiatives aimed at increasing the consumption of Australian grown mandarins.

Melbourne Citrus Committee Manager, Des McNamara, said the joint venture, which he hoped would extend to all citrus fruit, would also allow better relationships to be established with Australian citrus growers.

“Whilst the main goal of this partnership is to increase consumption of mandarins across the board, building strong and lasting relationships with citrus growers Australia wide is also very important,” Mr McNamara said.

“Growers from all regions will benefit from this partnership as we will be in a better position to promote Australian grown mandarins. We also want to see this partnership lead to the promotion of all varieties of citrus fruit, which would be excellent news for all concerned.

“We’re very excited about this new partnership and look forward to seeing a range of fantastic new promotional activities taking place in Victoria in the coming months,” he said.

Citrus Australia’s Chief Executive Officer, Judith Damiani, said the ground breaking partnership with the Melbourne Citrus Committee was a great start to the 2011 Aussie mandarin season.

“This partnership follows the appointment of our first ever mandarin ambassador, 4 Ingredients Co founder, Kim McCosker, so we are certainly off to a great start this season,” Ms Damiani said.

“Being able to promote mandarins directly to buyers, sellers and wholesalers, will certainly help Aussie mandarin growers penetrate the market.”

“We look forward to working closely with the Melbourne Citrus Committee to further promote one of Australia’s favourite citrus fruits to consumers and for this partnership to further support all of our citrus growers in the future,” she said.

Source: Citrus Australia press release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.