Citrus caps off the year with a raft of new business wins

Melbourne based digital agency Citrus has picked up several new client wins.   

The announcement:

 Independent digital agency Citrus has ended the year on a high, announcing a number of new client wins that has cemented the agency’s position as a leader in the retail digital space.

The agency has added golfing brands adidas Golf and TaylorMade to its stable of clients, along with shoe brands Windsor Smith and Lipstick shoes, luggage brand Samsonite and leading online stationery shop NoteMaker.

Jane Price, marketing manager, Asia Pacific for TaylorMade said work being produced by Citrus represents a serious commitment to a digital presence.

“Having worked with Citrus over the last 12 months on our Pacific region digital communications, we were confident the agency understood our brand brilliantly and knew exactly what we needed to achieve a powerful local brand presence across our TaylorMade and adidas Golf brands,” Price said.

Jane Mance, owner, Windsor Smith said, “We needed an agency that really understood the e-commerce space and could help us move forward with all digital components of our business; Magento e-commerce platform, customer loyalty, email, mobile, social media – the lot. Citrus is now a key partner in driving our digital presence and success,” she said.

Peter Noble, CEO, Citrus said the agency is going from strength to strength, with retail brands from across the country knocking on the agency’s door in search of digital solutions.

“Retail brands trying to get the edge over their competitors understand that they need to make a serious commitment to their digital strategy to stay ahead of the game. It’s not just about having an e-commerce site – it’s about having a site that maps to all the touch points that are relevant to the consumer, and smart brands realise that.”

Australian brands that don’t invest significantly in their online presence will be left behind, Noble said.

His comments come after Australian shoppers set an online shopping record last the weekend, buying more 500,000 items. NAB’s recent Online Retail Sales Index also revealed

Australians spent $12.3 billion online in the year to October 2012 – the equivalent to 5.6% of traditional retail spending for the year to September 2012, up from 4.9% in February.

Citrus is also rolling out  brand new online stores for leading fashion brands Review and Metalicus (part of The Pas Group) after it was charged with the task of launching new ecommerce sites for both earlier this year.

The Pas Group was looking for an agency able to offer a multi-channel approach and has asked Citrus to integrate the brand’s online stores with its Customer Relationship Management and Point of Sale systems to deliver a seamless shopping experience both online and in-store.

“We’re creating new online shopping experiences to appeal to today’s shopper, and at the end of the day, these experiences are all about delivering the right outcomes for our clients. That’s critical to ensure they stay ahead of their competitors,” Noble said

Citrus is utilising the Magento e-commerce platform across its client base to enable smart, scalable and flexible development for e-commerce.

Citrus has a strong heritage in retail. Since taking retail brand Witchery online back in 1999, it has worked with a long list of retail brands to build and enhance their e-commerce and multi-channel digital presence including Cotton On, Sportsgirl and Kikki.K.

Source: Citrus Press Release




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