F.Y.I.

‘City of Colour’ named as the theme for Sydney’s New Year’s Eve 2015 celebration

The City of Sydney has announced its creative theme for New Year’s Eve 2015 with the idea of ‘City of Colour’ set to dominate on the night.

City of Colour:

City of Colour will be the theme for this year’s NYE’s celebrations.

The Sydney Harbour Bridge will again be the focal point of this year’s celebrations, with the theme built around the idea of showcasing Sydney’s colours, diversity and young talent.

The new look and theme for Australia’s largest public event was conceived by creative agency Imagination. 

The ‘City of Colour’ theme and logo harnesses local flora, fauna and the harbour itself as creative inspiration for the world’s most-loved New Year’s Eve celebration.

“Iconic events always present exciting cultural opportunities, and even for something as internationally treasured as Sydney New Year’s Eve, local expertise remains key to creating an experience that reflects the vibrant and unique culture Sydney is famous for,” said Heath Campanaro director of Imagination

This is Imagination’s fifth year as creative agency behind Sydney New Year’s Eve, with Campanaro adding:“This year’s emphasis on young local talent has seen fashion designers Romance Was Born and graphic designers Province Studios working on a number of pieces of creative content for the night.

“It’s also given Imagination a chance to show off one of our youngest creatives, with designer Madeline Chew Lee being instrumental in the vision and realisation of this year’s creative approach.”

This New Years Eve will see famous landmark the Sydney Harbour Bridge fire off an extra 2,400 fireworks launched from its coat-hanger structure this year to create the largest Sydney Harbour Bridge pyrotechnic display ever.

Combining with lighting effects, and full-height projections on the eastern face of the Harbour Bridge pylons, 2015’s effects are set to be the most impressive yet.

Imagination has worked closely with Telstra and the City of Sydney to offer innovative 360 degree online video footage of the event and a dedicated App.

The app will allow users to stream the fireworks on-the-go, provide tips on good vantage points and offer a free SMS service to bundle and send New Year’s texts just as the clock hits midnight.

Around one million people are expected to watch Sydney New Year’s Eve around the harbour this year.

Nic Christensen 

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