City of Melbourne appoints Leo Burnett to creative account

Leo Burnett Melbourne has won the creative account for the City of Melbourne.

Following a competitive pitch process, Leo Burnett will handle the City of Melbourne’s creative, digital and strategy across its corporate brand and destination marketing.

Leo Burnett won the account following a competitive pitch process

The agency will be tasked with helping the city position itself as a vibrant, inclusive and prosperous city via “bold, agile and data-driven” campaigns.

Melinda Geertz, CEO of Leo Burnett Australia, said in a statement: “The City of Melbourne is an extraordinary brand, and we’re very excited to be contributing to the creation of even more
enjoyment, engagement and appreciation of our iconic city, and supporting its social and economic vitality.

“We’re looking forward to working with the City of Melbourne marketing team.”

The new client win adds to Leo Burnett Melbourne’s roster of clients including SPC, Honda, Headspace, Bonds and Goulburn Valley.


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