City of Melbourne taps FOMO in the ‘most significant’ campaign for the decade

March 5, 2021 9:41

As three quarters of the workforce returns to work, City of Melbourne is reminding Victorians that there’s more to the CBD than just the office.

Launching new creative platform ‘Get to the city or get FOMO’ (fear of missing out), the campaign will span advertising, events, activations, offers and money-can’t-buy experiences, designed to get hospitality and entertainment vendors in Melbourne back on their feet.

Events and experiences endorsed by City of Melbourne, such as the NGV Triennial exhibit, Live at the Bowl, Malthouse Outdoor Stage and the Rising Festival, will be indicated with a FOMO wordmark that uses the city’s M logo at the centre.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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