City of Sydney joins court action against Telstra in ongoing outdoor advertising dispute

The battle for control of some of Australia’s most prominent outdoor advertising spaces has ramped up, with the City of Sydney attempting to join the City of Melbourne in action against Telstra.

Telstra has an arrangement with outdoor advertising giant JC Decaux, which sees prominent ads displayed on the telco giant’s payphones.

The City of Sydney is going to battle with Telstra

Earlier this year, the City of Melbourne referred Telstra and JC Decaux’s new phone booths to the Victorian Civil and Administrative Tribunal, claiming the large-format digital advertising displays on the facilities were subject to local government planning rules. The council claimed the new generation payphones featuring large-format digital ads are not “low impact” under the federal government’s telecommunications rules, and therefore not exempt from council regulations.

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