City of Sydney poised to reject outdoor tender proposals

Australia’s most populous local government area, home to the largest out-of-home advertising contract in the country – the City of Sydney – is proposing to reject the remaining application put forward during its outdoor tender process.

The process of recruiting a new outdoor provider has been a long one, kicking off in December 2017, with the City saying the timeline has been further complicated by consolidation in the sector. The contract up for grabs is for 10 years, with the possibility of a five-year extension.

The City of Sydney wants to negotiate directly with the outdoor market

The City of Sydney awarded its outdoor street furniture contract to international giant JC Decaux back in January 1997 ahead of the Sydney 2000 Olympic Games.