City of Sydney tourism campaign: ‘Make the Most of Every Second in Sydney Just Like a Local’

Destination NSW has launched a campaign to increase tourism numbers to the City of Sydney with the catchy line, ‘Make the Most of Every Second in Sydney Just Like a Local’.

The campaign, which will run alongside the ‘Love Every Second of Sydney’ winter campaign, aims to raise awareness of what’s offer beyond Sydney’s CBD with a print and online advertising push.

“The Sydney Opera House, Sydney Harbour Bridge and Royal Botanic Gardens are well known tourist attractions and will continue to lure visitors to the city, but local and international guests also want to experience the Sydney that local residents know and love,” said City of Sydney CEO Monica Barone.

Places featured in the campaign include Surry Hills, Darlinghurst, Kings Cross, Newtown, Paddington, Glebe, Walsh Bay, Haymarket, Chinatown, Pyrmont, Potts Point and Woolloomooloo.

The Love Every Second of Sydney campaign was created by Banjo, but the ‘Just like a local’ version was done inhouse.

The campaign comes just two months after Willoughby City Council launched a tourism campaign to promote Chatswood with the line ‘It all starts at Chatswood’.


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