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City of Sydney launches campaign to encourage ‘gracious’ cycling

City of Sydney has launched a campaign asking cyclists to be more aware, asking them to be “gracious” cyclists.

The campaign was created by creative agency Frost*, and also features an animated film, designed and produced by In the Thicket,  with the aim to make the growing number of bike riders more aware of their riding behaviour on and off cycle paths.

City of Sydney – Gracious Cycling from In The Thicket on Vimeo.

Steve Howlett, design manager at City Of Sydney said: “This campaign aims to promote and encourage gracious riding and the associated behaviours. With the numbers of bike riders in Sydney growing, and growing fast, we want the riders of today to set the example for those of the future.”

The animation is supplemented with a series of posters and postcards reminding riders to “share the path with care”, “stop on red” and “ring your bell”.

ring your bell

 

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