City of Sydney rolls out Christmas branding
The City of Sydney has begun rolling out this year’s Christmas branding which features a colourful Christmas tree emblem.
Created by brand and design studio Holt, the branding is running across outdoor, digital and print media. It bears a relation to last year’s branding which was a star featuring similar pixelated bright colours.
Holt creative director Christopher Holt said: “The 2014 Christmas campaign will be highly visible throughout inner-Sydney via city flags. This got us thinking about how to utilise the nature of the medium to augment the creative and give it life. The notion of wind was the basis of this idea.
