City of Sydney rolls out Christmas branding
The City of Sydney has begun rolling out this year’s Christmas branding which features a colourful Christmas tree emblem.
Created by brand and design studio Holt, the branding is running across outdoor, digital and print media. It bears a relation to last year’s branding which was a star featuring similar pixelated bright colours.
Holt creative director Christopher Holt said: “The 2014 Christmas campaign will be highly visible throughout inner-Sydney via city flags. This got us thinking about how to utilise the nature of the medium to augment the creative and give it life. The notion of wind was the basis of this idea.
“From here, the visual brand we developed for Christmas in Sydney this year was inspired by the famous woodcut Travellers Caught in a Sudden breeze at Ejiri by 19th Century Japanese print-maker and artist Hokusai, and Jeff Wall’s contemporary photographic interpretation of this work, A Sudden Gust of Wind.
“In this case, the wind seems to physically blow the spirit of Christmas off the tree and out across the city”.
The campaign will cover the city as it rolls out across metrolights and citylights, city flags, banners, large-scale outdoor billboards, posters, print and online advertising, website, promotional collateral, experiential executions, digital applications and retail activations.
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