CJ Foods Oceania releases Bibigo Korean Style Fried Chicken in Australia

CJ Foods Oceania has added Bibigo Korean Style Fried Chicken to its frozen food range, available in Woolworths from mid-July and IGA from mid-August.

The announcement:

CJ Foods Oceania, a global leader in authentic Korean cuisine and part of the Global CJ Group, is thrilled to announce the launch of bibigo Korean Style Fried Chicken into its growing frozen food portfolio. With Korean cuisine continuing to captivate Aussie tastebuds, this latest launch brings two bold, crowd-pleasing flavours to Australian freezers: Sweet & Spicy and Soy & Honey. The range will be available in Woolworths supermarkets nationally from mid-July and IGA from mid-August.

Over the past decade, Korean cuisine has seen a significant rise in popularity in Australia, driven by the nation’s openness to new flavours, strong multicultural identity, and growing appreciation for authentic, flavour-rich food. Korean fried chicken is one of Korea’s most popular culinary foods and is widely celebrated for its signature crispy coating and juicy meat.

“Korean cuisine is no longer niche in Australia,” says Eugene Cha-Navarro, managing director and CEO of CJ Foods Oceania. “Australia has a well-established appetite for bold, globally inspired flavours and a continued appreciation for authentic Korean food. The launch of bibigo’s Korean Style Fried Chicken into the frozen category is both well-timed and well-positioned for local success, offering Australian families a convenient way to enjoy one of the world’s most popular take-away dishes in a convenient format for at home entertaining or part of a broader family meal plan.”

bibigo’s Korean Style Fried Chicken is made locally in Australia using 100% whole chicken breast cuts. Coated in a light and tasty batter, it’s available in two authentic flavours: Sweet & Spicy and Soy & Honey. Each is crafted to deliver a distinct sensory experience, catering to different consumer preferences.

The product comes with a separate Korean sauce pack, allowing you to add as little or as much as you like. It’s designed for quick, easy preparation and can be oven-cooked or air-fried straight from the freezer without compromising on taste or quality.

“Our two-flavour range is appealing to both adventurous and family-friendly palates in a convenient format, enabling consumers to enjoy an affordable restaurant quality experience, in the comfort of their home,” says Cha-Navarro.

Part of Korean fried chicken’s broad appeal lies in its extra crispy texture, achieved through a unique double frying technique that delivers its signature crunch. “Combined with the complex layering of bold flavours and contrasting textures, it’s this sensory experience that makes Korean fried chicken so appetising and in demand,” says Cha-Navarro.

The new range joins bibigo’s growing local range at a time when the frozen Asian meal segment continues to surge in popularity. Frozen Asian meal occasions in Australia have grown in the past two years, driven by consumer interest in global cuisines, convenience for those with modern busy lifestyles, and elevated at-home dining experiences.

CJ Foods’ localisation strategy has been a critical differentiator in the launch of the bibigo range. Rather than simply exporting products from Korea, the company has invested in sourcing and manufacturing within Australia, a move that reflects its commitment to aligning with local consumer values and tastes. “It’s not just about packaging; it’s about sourcing local ingredients, understanding local tastes, and building relationships with Australian farmers and producers,” Cha-Navarro explains.

The roll out of bibigo’s Korean Style Fried Chicken follows the success of its Mandu (Korean dumplings), Gimbap, Rice balls, Bao and Soup Mandu and Seaweed Chips. To support the launch of the new products, bibigo will be undertaking pop up sampling campaigns and brand activations at Sydney Swans home games as part of their recent partnership with the Sydney Swans, a public relations and social campaign, influencer engagement and in-store promotions.

Source: Niche Marketing Group

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topics bibigo Korean Style Fried Chicken CJ Foods Oceania Eugene Cha-Navarro Global CJ Group

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