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Clarins appoints new PR and digital agencies

Cosmetic group Clarins and its subsidiary, Trimex, have appointed Tailormaid Communications to handle its Australian PR and Admatic as its digital media agency.

The two agencies will work together to support the fragrance, skincare and cosmetic brand on PR, social and media strategies along with retailer activities run on behalf of the company.

Sally Brown, director at Tailormaid Communications, said in a statement: “It’s an exciting win for our agency, we are looking forward to joining forces with the Clairns Groupe to challenge conventions and do things differently for their client portfolio across PR and social.”

James Gilchrist, MD of Admatic, added: “It’s with great pleasure and pride that we welcome Groupe Clarins to Admatic, we really connected with the Clarins team during the pitch process and were hugely impressed with their level of passion for the brands they represent.

“We’re hugely excited to add our influence to the already fantastic work the Clarins team has achieved over the past few years and also work with the team at Tailormaid to integrate the PR and media seamlessly”.

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