Retailer Clark Rubber has revived a jingle last heard in the 1970s in a campaign to promote its new range of swimming pools.
The campaign was created without using an advertising agency, and is set to launch on Monday 13 August.
In a press release, the advertiser provided the lyrics for the jingle: ‘Swimming, soaking, splashing, joking, playing after working hard, Clark Pools, better than a beach in your own backyard.’
Joel Shulkin, Clark Rubber national marketing manager, said: “With our new range of modular pools launching, now seemed to be the perfect time to relaunch our most recalled and well received campaign. My first recollection of Clark Rubber as a brand is the ‘Better than a beach in your own backyard’ campaign and I’m excited to introduce this new jingle to a whole new generation.”
The campaign will run across TV and radio as well as point-of-sale.