Clarks uses ‘if you’re happy and you know it’ tune to promote 2015 school shoes range
Clarks has unveiled its ‘School Proof Shoes’ back to school campaign which features their take on the children’s tune ‘if you’re happy and you know it’.
Created by Melbourne based full-service creative agency Mustard, the spot is a montage of children wearing Clarks school shoes playing different sports and getting messy set to the tune ‘if you’re happy and you know it stamp your feet’.
Daniel Penny, managing director of Mustard said: “School can be a challenging environment for kids footwear. From running, climbing, puddle-stomping, lunch-time sport and the occasional spill, our “School Proof Shoes” concept derived from our understanding that quality school shoes need to fulfil a range of roles.
“We also spoke to a lot of parents who choose Clarks because of its consistent performance, reliability and fit – a claim that has been reinforced for generations”.
The campaign is rolling out across visual merchandising in all Clarks stores and stockists and will be supported by social media, video and content marketing throughout the summer.
CREDITS:
- Producer/Director/Copywriter: Tony Lee
- Art Direction: Lyndon Otten, Belinda Ashton & Alex Merlino
- Post-Production: Thivan Ly
- Director of Photography: Aaron Foley
- Sound Mixing: Sonic Playground
- Stills Photography: Big City Lights
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