Clarks unveils redesign of Nature shoe in latest work

Clarks Shoes is aiming to shift consumer perception of its brand with a new ad showing the redesign of its 30-year-old ‘Nature’ shoe.

Clarks’ campaign for the Nature shoe aims to promote Clarks’ embracing of technology within its heritage

Created by animation and production studio, BlindPig – sister company to Absolute Post – the ad takes consumers on a technological journey following the creation of the Nature shoe, to showcase its “redesign” and “rebirth.”

The end of the ad sees a manufacturer re-design the shoe with wood, the ad ends with the words ‘Redefined; Redesigned; Reborn.”