Classic Hits mulls local content strategy after The Jono & Dano Show is axed

ARN has not ruled out a local content strategy in the wake of the termination of the Classic Hits radio program The Jono & Dano Show.

The MCM Media-produced show featuring Jonathan Coleman and Ian Rogerson, which ran on 32 radio stations including WSFM Sydney, 4KQ in Brisbane and Gold FM in Melbourne, was axed after three years.

Duncan Campbell, ARN’s national content director, told Mumbrella: “We are currently looking at a number of possibilities for drive on Classic Hits in 2012 – including the possibility of pursuing a local content strategy.”

This would mean that more shows are produced for local audiences, rather than a single show broadcast nationally.

The Jono & Dano Show will continue on Classic Hits until 2 December.


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