Claxon secures Oroton’s digital media account
Iconic luxury fashion brand Oroton has appointed Claxon as its digital media agency.
Claxon will oversee and elevate Oroton’s digital media strategy across the brand’s entire digital ecosystem, with a key responsibility to increase digital performance across all channels.
The agency aims to engage new audiences by bringing cutting-edge digital media techniques – driven by AI – to amplify Oroton’s online visibility and engagement.
Jade Axford, chief growth officer at Claxon, said the partnership is an honour for the group, and that the team was delighted to be entrusted with the task of shaping and optimising the brand’s future digital presence.
“We are fortunate Oroton’s team are invested in transformation and are brave enough to empower the brand’s future, expanding to align with an ambitious global growth strategy,” she said.
“We can’t wait to be part of the team to assist Oroton compete in today’s – and tomorrow’s – competitive fashion industry.”
Founded in 1938, Oroton is one of Australia’s oldest luxury accessory and clothing brands.
Peter Lines, head of digital at Oroton, said: “Oroton has introduced a contemporary spirit, expanded its leather goods range, and launched comprehensive ready-to-wear collections, and we needed a like-minded agency to partner with us on our ambitious transformation journey.
“In Claxon, we have found that partner and we are excited to merge the agency’s expertise in digital media, with Oroton’s legacy of quality and style and together set new benchmarks in the luxury fashion industry.”
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