Clememger BBDO reveals the Next-Gen Ford Everest

Ford has launched the Next-Gen Everest with a new campaign inspired by the car’s namesake. Like the mountain, the Next-Gen Ford Everest aims to evoke a sense of exploration, curiosity, and adventure in its owners, with the capability and versatility to conquer anything.

Developed by Clemenger BBDO, the campaign celebrates Next-Gen Everest owners who throw themselves into whatever challenge lies in front of them, no matter how big or how small. Whether that’s some serious off-roading or navigating tricky garages, the Next-Gen Everest looks to covers all bases.