Clemenger BBDO’s Al Crawford departs after eight years

Clemenger BBDO Sydney’s executive planning director, Al Crawford, has announced his departure from the agency after eight years.


In his time with Clemenger BBDO the agency won Effies, including the Grand Prix and Effectiveness Campaign of the Year, AdNews NSW Agency of the Year, B&T Campaign of the Year and was recognised at Cannes, D&AD, Spikes, Webby’s and Award.

Crawford said he wanted to use his “strategic nous” to solve a different set of “fiendish problems” before his “aging brain turns to mush.”

“Cheers to all my clients and colleagues that have made the good times massively outweigh the utterly rubbish ones. With Andy, Em, Ben and John at the helm, I know that Clems will go from strength to strength. Over and out,” Crawford said.

Andy Pontin, CEO at Clemenger BBDO Sydney, described Crawford as one of the “great characters” of the industry.

“I’ve absolutely loved working with him and I reckon he’s made me belly laugh every single day of the last eight years,” Pontin said.

“His intellect is phenomenal, so however or wherever he chooses to apply that brain after a break will be a huge success. Hopefully it is somewhere within the Clemenger and BBDO worlds.”

Crawford will finish up with the agency in April 2017. Clemenger BBDO is yet to announce a replacement.


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