Clemenger BBDO bolsters senior team with two new hires, Sabrina Riedel and Natalie Taylor

Clemenger BBDO Melbourne has appointed Sabrina Riedel as digital executive producer and Natalie Taylor as head of its content division, Flare.

Riedel joins Clemenger BBDO Melbourne from The Monkeys, where was was an executive producer for almost two years.

Sabrina Riedel and Natalie Taylor

Ben Kidney, Clemenger BBDO Melbourne director, said in a statement: “We are delighted to welcome someone with Sabrina’s digital pedigree, intelligence, professionalism, and ambition to do world-class creative work. Adding Sabrina to our ranks supports the growth, digital maturation and continued ambition that we have as an agency to continue making world-class, integrated work.”

In her new role, Taylor will develop a team of content creators for Flare.

The two new appointments follow Clemenger BBDO Melbourne’s recent domination of the AWARD Awards, winning 20 of the 35 Gold Pencils.

Nick Garrett, CEO of Clemenger BBDO Melbourne, said: “As we continue to evolve our agency and broaden our offering, we need to have the right people in place to bring the vision to life and diversify the agency’s skillset. In Sabrina and Natalie, we’ve found fantastic leaders who share our passion for great, integrated work.”


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