Clemenger BBDO helps Queensland’s Container for Change roll out ‘Bincoin’ campaign

Queensland’s Container for Change initiative has released a campaign, “Bincoin”, via Clemenger BBDO.

The announcement:

Queenslanders are being urged to stop throwing money in the bin as part of a new campaign launched by the state’s container refund scheme, Containers for Change.

In partnership with creative agency Clemenger BBDO, Container Exchange (COEX), the not-for-profit that runs Containers for Change, is introducing Queenslanders to a new kind of currency that’s been under their noses this whole time: Bincoin.

With every eligible container returned through the scheme worth 10-cents, Bincoin is a playful yet powerful reminder that recycling pays, and Queenslanders might be sitting on more of this currency than they think.

Research commissioned by COEX shows that while awareness of the Containers for Change scheme is high, many Queenslanders still underestimate the financial benefits of returning containers.

Richard Brosnan, brand and marketing manager at COEX, said the campaign will help more people see the value in recycling while ensuring no container goes to waste.

“You wouldn’t throw money away, so why toss a container that has an actual value. Returning your containers can quickly add up, or be turned into a meaningful donation,” Mr Brosnan said.

“Queensland is sitting on a fortune of empty containers, in fact more than 1 billion eligible containers are still being binned instead of cashed in, which is $100 million in 10-cent refunds people are missing out on.

“Clemenger BBDO delivered a great campaign idea that cuts through with humour and clarity, helping people shift recycling behaviour and see their containers as a source of value, not waste.”

Glen Dickson, deputy chief creative officer at Clemenger BBDO, added, “Bottles and cans are more than just that, now they’re currency. Bincoin in fact. Crypto beware.”

The Bincoin campaign launched in September 2025.

Source: Container Exchange