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Clemenger BBDO Melbourne scores NAB Business Bank digital and creative account

Clemenger BBDO Melbourne has secured the NAB Business Bank creative and digital account, following a competitive pitch process.

Nick Garrett, CEO at Clemenger BBDO Melbourne, said in a statement: “We are very proud of our relationship with NAB and the work we do with them, so extending that by being appointed as the lead creative and digital agency for NAB’s Business Bank is important to us.”

The appointment will see the agency working across NAB’s business accounts, business loans, business finance, business credit cards, merchant and payment solutions and insurance arms.

Clemenger BBDO Melbourne already held the NAB creative account, completing the ‘more than money’ brand positioning in July last year.

Suzana Ristevski, NAB Business Bank marketing and strategy manager, said: “The team at Clemenger BBDO Melbourne presented a compelling pitch and demonstrated how to inject bold creativity in to everything we do.”

Recently, Clemenger BBDO hired Richie Taaffe as its group business director for the NAB account.

Melbourne based agency The Bridge was NAB Business Bank’s incumbent agency.

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