Clemenger BBDO Melbourne’s ‘Hungerithm’ launches globally

Clemenger BBDO Melbourne’s ‘Hungerithm’ campaign for Snickers has launched into the US and European markets.

The announcement:

SNICKERS and Clemenger BBDO Melbourne’s ‘Hungerithm’ goes global

Following its huge success locally, Clemenger BBDO Melbourne and SNICKERS’ ‘Hungerithm’ platform is going global, with plans in place for the digital and retail platform to be rolled out across US and European markets.

The US has been the first region to roll-out the platform through a nation-wide partnership with 7-Eleven, rolling out to the convenience chain’s network of more
than 9,000 stores.

Hungerithm’s launch in the US sees the platform pick up where it left off, rewarding consumers with cheaper Snickers’ bars the angrier the internet gets, albeit this time, it’s leveraging data from Twitter’s larger user base of 69 million monthly active US users.

Clemenger BBDO Melbourne CEO, Nick Garrett, said the global roll-out of Hungerithm was a great example of creativity being used in a powerful way to deliver significant business results.

“As creatively powerful as Hungerithm was, the true beauty of it was in the simple and effective retail integration that enabled the creativity of the idea to impact sales and truly drive results,” said Nick.

“We’re incredibly proud of the team and of the recognition by the global MARS business and its regional retail partners who have shown immense belief in the power of our idea and its potential for scale,” Nick added.

The roll-out is being managed by the Clemenger BBDO Melbourne team alongside BBDO affiliates in each region.

The US Hungerithm platform can be viewed at www.hungerithm.com


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