Clemenger BBDO nabs AKQA talents as it doubles down on brand experience

June 25, 2025 10:42

Clemenger BBDO is doubling down on “experience-led creativity”, bolstering its leadership team with the appointments of AKQA’s Suzanne Croxford and Nicole Armstrong, Mumbrella can reveal.

The pair have joined as chief experience officer and executive strategy director, respectively. In their new roles, they will aim to drive brand growth and customer lifetime value for clients.

Croxford also joins the executive leadership team, working closely with CEO Lee Leggett, CSO Simon Wassef, CTO Mark Gretton, and recently announced CCO Stephen de Wolf, who is returning to the agency later this year.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.