New campaign ‘lifts the curtain’ on modern policing via Think HQ
The Australian Federal Police (AFP) has engaged Think HQ and its multicultural engagement arm Cultureverse for a new campaign designed to “demystify” its work.
‘Everyday People, Legendary Work’ aims to educate the community about the AFP’s role and responsibilities, lifting the curtain on modern policing.
It also encourages people from all walks of life and backgrounds to pursue a career in law enforcement, by reminding audiences that AFP members are “everyday people, just like them, but they are working on the stuff of legends”.
