Clemenger BBDO recruits Rhian Mason to launch new offering: ‘She’s the best at it’

Clemenger BBDO has announced a new offering to be led by its newest recruit and former Emotive head, Rhian Mason.

On Tuesday, the company unveiled its Social, PR and Influence practice Chemistry Set, designed to “help brands lead and design culture”.

Mason, who left Emotive last month after three years with the agency, will work as the head of cultural design for the new project.

“Clemenger has made its mark by reframing Australian culture for decades. With Chemistry Set we are giving our clients ways to be more experimental with that process, to not just follow culture but to lead it, to add great ideas to it and see what happens,” Clemenger BBDO chief strategy and experience officer, Simon Wassef, said.