Clemenger BBDO Sydney wins the creative account for Brookvale Union

Clemenger BBDO Sydney has won the creative account for alcoholic ginger beer brand Brookvale Union.

The agency will be launching the brand’s new platform, pushing Brookvale Union as enabling “quality nonsense”.

Clemenger BBDO will be launching a new brand platform for Brookvale Union

Clemenger BBO Sydney’s remit will also include Brookvale Union’s ready-to-drink spiced rum and lime ginger beer, and vodka and peach iced tea.

Chief marketing officer, Todd Atkinson, said the rule book had been thrown out.

“The team at Clemenger have been awesome to work with on this project – we have thrown the rule book out the window and are having some fun. The outcomes promise to be very entertaining and will lift Brookvale Union’s profile significantly in trade and amongst our consumers.”

Pete Bosilkovski, CEO Clemenger BBDO Sydney, said: “Brookvale Union doesn’t just produce exceptionally refreshing drinks – it does so with an exceptionally refreshing brand attitude. The opportunity to work on an epic, fun brand, and marketing team with bold ambitions is exciting. We are thrilled to be partnering with Todd Atkinson and the Brookvale Union team to bring the brand’s purpose of ‘quality nonsense’ to the market.”

In March, Clemenger BBDO Sydney won the creative account for Blue Ribbon Ice Cream. At the start of the year the agency also added the creative account for INova Pharmaceuticals’ Demazin to its list.


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