Clemenger BBDO’s Deadly Questions launches on Amazon Alexa

Clemenger BBDO and the Victorian Government have extended their Deadly Questions campaign by launching it on Amazon Alexa.

The announcement:

Victorian Government and Clemenger BBDO Melbourne launch ‘Deadly Questions’ Alexa Skill

The Victorian Government, in partnership with Clemenger BBDO Melbourne, have brought the Deadly Questions platform to life in the homes of Australians through the creation of an Amazon Alexa Skill.

Building on the success of the campaign and leveraging the rich library of questions submitted via the public and responded to by the campaign’s Aboriginal champions, the Deadly Questions Alexa Skill provides a new, voice-activated way for Victorians to engage in the discussion.

The Alexa Skill has been built as an immersive extension to the web platform where Victorians could ask questions, with those questions answered by Aboriginal Victorians.

The Skill provides users with two distinct ways to explore the Deadly Questions content – the first through a question of the day functionality, and the other being the ability to explore each of the various topics, allowing users to explore and learn at their own pace.

Clemenger BBDO’s Director of Interactive, Ben Kidney, said, “voice represents an opportunity for us to engage with users in an immersive and intuitive way, enabling us to deliver content through a seamless user experience.”

“We’ve been steadily building our capability in the voice space through an investment in voice experience architects, creating conversational interfaces, and utilising our technical scale to in-
house the skills required.”

Aboriginal Victoria’s Executive Director and Dunghutti man, Josh Smith, added, “It’s been great to have another platform to have Aboriginal voices heard and interacted with. The feedback we’ve received from users of the platform has been overwhelmingly positive and continues our mission of having a much-needed conversation with Victorians.”

Victorians can continue to ask their Deadly Questions or view the responses to current questions at deadlyquestions.vic.gov.au, and the skill is available to interact with here.

Source: Clemenger BBDO media release


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