Clemenger Group wins Myer digital with new bespoke offering
Clemenger Group has won Myer’s digital business after creating a new bespoke offering ‘LogicalMagic’ for the pitch process.
LogicalMagic will operate out of Clemenger BBDO Melbourne’s office
Based out of Clemenger BBDO Melbourne, LogicalMagic uses talent from the agency, together with Che Proximity and EG+ to give Myer a digital strategy, creative, data, development and MarTech offering.
The latest win builds on Clemenger BBDO Melbourne’s relationship with Myer as its creative agency of record, which the agency won in 2014 after a year-long pitch.
