Clemenger promotes ‘Easy as’ seafood for SIA campaign

November 10, 2020 9:53

Clemenger BBDO Sydney has launched the first whole-of-industry marketing campaign, to promote Australian seafood and unveiled the industry’s flagship brand, Great Australian Seafood. Clemenger BBDO won the account in August following a competitive pitch.

The new campaign ‘Easy as’, has been launched via the Seafood Industry Australia (SIA), to encourage Australians to eat more Australian seafood as the industry recovers from the impacts of the COVID-19 economic crisis.

The Australian seafood industry was severely impacted by the pandemic. “Our export markets collapsed, our foodservice sector was shut down, and our domestic markets were flooded with produce,” said SIA CEO Veronica Papacosta. “This campaign is led by industry, for industry to promote domestic sales and provide a boost to the entire Australian seafood industry supply chain as we recover.”

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.