Cricket Australia puts stars alongside backyard cricketers in new campaign

Zanda Wilson

November 9, 2020 5:02

Cricket Australia (CA) has announced its latest brand campaign centred around a new positioning statement ‘What we’re made of’.

The new brand-led marketing campaign is the first collaboration between CA’s new creative and media agency partner Apparent, and focusses on rich storytelling as well as cricket as a part of the Australian identity.

Cricket Australia new TVC

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Apparent Ash Gardner Big Bash cricket Cricket Australia Ellyse Perry Made Of Cricket Natalie Davey Nathan Lyon Suzy Smiley The Temper Trap Tim Paine

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Cricket Australia puts stars alongside backyard cricketers in new campaign

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