Clems and Speedwell create Queensland travel tool

Clemenger BBDO and Speedwell eBusiness Solutions have created a new web tool for Tourism Queensland’s latest campaign – designed to help users find their perfect Queensland holiday.

The announcement:

BRISBANE, 19 October 2010: Clemenger BBDO Brisbane, in partnership with Speedwell eBusiness Solutions, has designed and built a new web tool for Tourism Queensland as part of the recently launched “Queensland, Where Australia Shines” campaign.

The “Find Your Shine” application, designed to help holiday seekers find their perfect Queensland getaway, is embedded in the Queensland Holidays website (www.queenslandholidays.com.au). It invites users to answer three simple questions about their dream holiday and filters down to three ideal destinations. Users can then explore accommodation options, things to see and do, events and travel information.

Tourism Queensland was looking for a visual web-based application that would filter through the vast holiday choices, making it easier for holiday makers to choose a Queensland holiday. The result was a tool that combines marketing and technical smarts to deliver a solution beyond ads and airtime.

David Smerdon, Digital Strategist at Clemenger BBDO Brisbane, said: “Queensland is a fantastic playground and there are a lot of varied travel options. This tool quickly finds the best of the best based on your holiday preferences. It will uncover a lot of Queensland gems that people may not have previously known about.”

Brett Wiskar, Director at Speedwell, added: “This was such an amazing project and working with Tourism Queensland and Clemengers gave our team the chance to push the technical boundaries ensuring the client received a rich platform with an incredible degree of editorial control. This is the solution they were looking for.”

Tourism Queensland CEO Anthony Hayes said: “We have received a lot of positive feedback from the industry and users of the ‘Find Your Shine’ tool, which helps holiday makers choose a Queensland holiday based on the experiences they are after rather than the destination.

“The tool is easy to use and profiles a range of Queensland experiences from prominent attractions to ‘off the beaten track’ gems known mostly to locals.

“The ‘Find Your Shine’ tool is a great, interactive way to profile the whole state and educate visitors about the diversity of the Queensland holiday experience.”

Source: Clemenger BBDO press release


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