Clems’ Carlton Beer Chase ad races home to win ad of the month
The latest in the series of ‘Made From Beer’ ads from Clemenger BBDO Melbourne for beer brand Carlton Draught has romped home as the winner of August’s ad of the month, as voted by Mumbrella’s readers.
The ad is an elaborate spoof of seventies’ car chase movies and features a gang of Aussies stopping off for a beer after a bank robbery only to discover the pub is full of cops. A chase on foot ensures, during which the gang hang on to their beers, spilling barely a drop while evading capture. The ad features Stan Bush covering the poodle-rock classic “Thunder in Your Heart”.
Credits:
It is initially a funny Ad, albeit a tad too long and boring
The bottom line question is: would I buy carlton draught and drop my other boutique drinking brand of beer ? Probably not
Laughter, and ludicrousnes of a bogan robbery are not elements of my decsion making.
It has been said Advertisers live on another planet ; thios confirms it
Useless, pointless and wasteful creativity.
Maybe this was just me – funny idea, ho-hum execution.
Cringe…. is it the client or the agency. just were do these ideas from? I have seen it a couple of times but did not conect or relate, and the relavance to flogging Australian beer? Given the list of credits it will be an award winner at Cannes
WD: Agreed