Today beats Sunrise in rare ratings win

Nine’s Today breakfast team

In the battle for the breakfast viewer, Nine’s Today recorded a rare win over Seven’s Sunrise yesterday.

Today, fronted by Karl Stefanovic and Lisa Wilkinson, rated 364,000, while  Sunrise’s David Koch and Melissa Doyle rated 343,000.

The two shows were 27th and 29th respectively in Monday’s top 50 shows. Ten’s Breakfast, which did not feature in the top 50, rated with just 38,000.

Across the five city metro markets, Today won in Sydney and Melbourne while Sunrise won in Brisbane, Adelaide and Perth.

Ten’s Breakfast rated 38,000.

Seven had better luck in the evening where a two and a half hour live version of The X Factor was the top show for Monday.

The first of the live performances with twelve live acts to get through, the show was scheduled to run from 7.30-9.30pm, but ran over.

While OzTam reports a rating of 1.588m, the true number is 1.593m across the five city metro market.

The show won the night across all three key advertising demographics.

Underbelly: Badness, which was eighth in total viewers rating 1.013m, came second for the night in the 18-49 and 25-54 advertising demographics, and fourth in 16-39.

Big Brother’s live nominations show, which rate 961,000 in 11th spot was second in 16-39.

Seven convincingly won the night on channel share with 27.5% ahead of Nine’s 21.4%. ABC’s strong night of current affairs placed the station third with 13.7% while Ten placed fourth on 9.9%. SBS1 was seventh on 3.3% behind 7Two on 5.1% and Go! on 3.7%.

Monday’s Top 15 shows:
1. The X Factor – Seven 1.588*m
2. Seven News – Seven 1.343m
3. Nine News – Nine 1.267m
4. A Current Affair – Nine 1.193m
5. Today Tonight – Seven 1.141m
6. ABC News – ABC 1.093m
7. Home and Away – Seven 1.030m
8. Underbelly: Badness – Nine 1.013m
9. Big Brother – Nine 1.006m
10. GCB* – Seven 0.975m
11. Big Brother – Live Nominations – Nine 0.961m
12. 7:30 – ABC 0.870m
13. Australian Story – ABC 0.817m
14. Ten News – Ten 0.721m
15. Hot Seat – Nine 0.671m

*Because X Factor overran its time slot, GCB’s final ratings are likely to be lower

Monday’s channel share:
Seven: 27.5%
Nine: 21.4%
ABC1: 13.7%
Ten: 9.9%
7TWO: 5.1%
GO!: 3.7%
SBS1: 3.3%
7mate: 3.0%
ABC2: 2.7%
Eleven: 2.7%
Gem: 2.4%
One: 2.2%
ABC News 24: 1.2%
ABC3: 0.8%
SBS2: 0.6%


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.