Cleopatra uses Sportsbet in latest Bet With Mates ads
Sportsbet has launched a campaign under its ‘Bet With Mates‘ platform via its in-house creative team and production partner Palomina.
The campaign showcases Sportsbet’s products for the NRL and AFL seasons and plays on film tropes.
In one of the 30-second TVCs, Cleopatra is shown explaining the Sportsbet app to her people.
Other TVCs in the campaign feature scenarios such as people stranded on a desert island and a fantasy-style meeting of rulers.
Sportsbet creative director Rambo Goraya said: “Every year we challenge ourselves to dial up the fun, the level of product insight, the humour and unexpectedness, all in the name of memorability and engagement with viewers. Dreamscreen blew us all away and provided an amazing setting for our ideas.”
Sportsbet head of brand and advertising Jason Thatcher said: “Our audience give us a lot of feedback on the humour and enjoyment Sportsbet campaigns deliver and we never want to let them down. From an effectiveness point of view, we’re excited about our added focus on product this year to make sure we remain relevant and truthful to a growing betting customer base.”
Dreamscreen, which was responsible for virtual production, CEO and founder Clay Jacobson said: “We loved working on the Sportsbet TVCs. Dreamscreen technology comes into its own when creating whole worlds for productions to inhabit. It was a blast moving from Cleopatra’s temple one day, to then be deep into the supernatural caves of the Middle Ages the next.”
The campaign is on TV, socials, out-of-home (OOH) and press. It will remain live until Q1 2023.
Credits:
Client/Creative – Sportsbet
Chief Marketing Officer, Mark Migliorini
Group Manager of Marketing, Tim Hernadi
Head of Brand, Jason Thatcher
Senior Campaign Manager, Olivia Ferrary
Brand Manager, Mitchell Fraser
Head of Content Production, Dan Atkins
Head of Partnerships and Content, Kathy Schokman
Creative Director, Rambo Goraya
Senior Creative, Shaun Conroy
Senior Creative, Chris Chard
Copywriter, Max Price
Production Partner: Palomina
Production Producer: Kate Merrin
Brand Producer: Rachel Gilkison
Director: Matt McCaughey
DOP: Peter Falk / Bob Humphreys
Virtual Production: Dreamscreen Australia
Production Designer: Lucinda Thompson
Editor: Michael Houlahan @ The Insititute of Post
VFX / Online: Manimal Post
What does she say at the end? Sorry the odours? Otis? overs?
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